What’s Scarier than Coronavirus?

The Covid-19 pandemic is without question the defining event of 2020. Right?

After all, it’s a “once in a generation” event that took a human and economic toll that was unimaginable to many just a year ago.

So, you might be surprised to hear that coronavirus is NOT what investors are most afraid of this year.

Percentage of Institutional Investors Who Are Worried About these Issues

Percentage of Institutional Investors Who Are Worried About these Issues (Source: RBC Capital Markets Survey)


No, institutional investors are more worried about the upcoming Presidential election in the U.S. than the potential for a second wave of COVID-19.

Said differently, a regularly occurring, once-every-four-years, country-specific event is more concerning to smart investors than a once-in-a-lifetime global pandemic.

If you caught last week’s Presidential Debate, you know why.

To say it was contentious is an understatement. To be worried that the outcome of the election might still be undecided come November 3rd is justified.

Markets despise uncertainty.
Uncertainty leads to volatility.
Volatility can be unnerving.

As we wrote to clients in our most recent quarterly commentary:

“Volatility is not itself a dangerous thing. For long-term investors, volatility creates opportunities. It is what allowed us to buy into stocks at very attractive levels during the depths of the bear market earlier this year. However, volatility becomes dangerous when investors take their eye off long-term goals.”

Here’s our advice to serious investors that want to successfully navigate the volatility that may be with us even after November 3rd.

Serious investors stay focused on the long-term because they have a detailed financial plan that keeps them grounded during periods of market uncertainty.

Are you comfortable with your long-term financial plan? Let’s Talk.

Kristin Castner, CFA

Kristin Castner, CFA

At Heritage Kristin is responsible for overall marketing strategy, with a focus on communicating the firm's message to clients and prospects and creating outreach programs to engage clients, partners and prospective clients.

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