3 Things the Finance Industry has Failed to Share Adequately with Women…Until Now

9th March 2021

There’s a lot written about women and investing. But most of it points out the challenges women face as investors. Ladies, here are some important points you may not have heard yet:

You’ve made huge strides

The headlines consistently lament how challenging it is for women to save and invest. But the reality is, you’ve made huge strides in financial literacy. And it shows. The returns you earn in your investment portfolios are better than those of your male counterparts. And you are better at saving. These are all extremely positive inputs into the success of your financial future.

Investing is in your DNA

We all know that women and men are different. For example, women typically take longer to make decisions because we spend more time thinking through what can go wrong. We care more about the “why”. And we are generally more patient. Well, guess what? We should be celebrating these natural tendencies, because they are all things that are important when investing for the long-term. Ladies, we were built for this!

It’s ok if you don’t want to be all in on this topic

Just like you don’t have to be a medical professional to live a healthy lifestyle, you don’t have to be an expert in investments to have a strong financial plan. If learning more about the markets, economy, financial planning and how to invest isn’t your thing, that’s ok. But, just like you can’t ignore your health, career, or relationships and expect them to flourish, same goes with your money. The key to success in any of these life pillars is simple:

– Understand the basics.
– Be honest about what you don’t know or where you need help.
– Work with a professional that you trust and can relate to for help with the things you don’t know (or don’t have the time or interest to deal with).

It’s Time to Put Your Natural Talents to Work

In celebration of Women’s History Month and International Women’s Day (3/8), Heritage Financial is proud to launch a special initiative dedicated to helping women put their natural talents to work in building a strong financial future. No matter your level of knowledge or interest in investments, we’ve created a space just for you to ask questions, get answers and generally be supported through community as you build your wealth.

Welcome to HER Heritage!

At Heritage Financial, women are represented in every department and all levels of the firm, including Executive Leadership and Employee Shareholders. That means we have a wealth of knowledge and experience to share ideas on how to save, invest, and plan for a strong financial future.

women and investingWant an easy but effective way to figure out how much of your 401(k) should be in stocks? Learn more.

Struggling to support a friend who is suddenly single? Here are some ideas.

Want to know WHY automating your bill payments makes sense if you are starting a family? Read to find out.

This is just a sampling.

You can find even more resources on our HER Heritage page, including:

• Curated resources that help you continue learning.
• Frank discussions about how finances impact other key areas of life, and vice versa

We also plan to bring you:
• Virtual and (hopefully soon) in-person events to make building your financial future fun, and
• Strategies to help you identify what needs to be delegated and when, so that you can actually enjoy the riches you build

The stage is set for women to control 75% of worldwide discretionary spending and 2/3 of the wealth in the U.S. by the year 2030. Ladies, this is our time, and we are here to help you make the most of it. Check out our resource page. Reach out to us and let us know what you want to hear about. Share this post and the HER Heritage page with your friends and family. Let’s work together to build our future!

 

Kristin Castner, CFA

Kristin Castner, CFA

At Heritage Kristin is responsible for overall marketing strategy, with a focus on communicating the firm's message to clients and prospects and creating outreach programs to engage clients, partners and prospective clients.

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